Case Study · Latches
Latsach – Crafting a Beauty Brand Identity
Industry: Cosmetics
Services: Logo Design | Product Design | Brand Identity
Latches beauty brand identity presented as a single, scroll-first view — logo, product layouts, and visual language working together for a premium feel.
Challenge
Challenge
Latches needed a distinctive brand identity to stand out in the competitive cosmetics market.
Solution
Solution
We created a cohesive and appealing brand presence:
Designed a memorable logo
Developed product packaging aligned with beauty trends
Built a consistent visual identity to attract target customers
Logo, packaging, roll-up display and visual guidelines were designed together so every Latches touchpoint feels part of one elegant, modern beauty brand.
Impact
Beautiful, Recognisable & Premium
With its new identity, Latches now stands out more confidently in the cosmetics category, both on shelf and in visuals shared online. The refined logo and packaging give the brand a premium edge, helping it earn trust faster and feel more “giftable” and display-worthy to customers.
Enhanced brand recognition, stronger shelf appeal, and improved perceived value all work together to support better sales performance and long-term positioning.